The client
Thomas Cook is one of the most recognisable names in the travel industry. Relaunching as an online travel agent in 2020, its committed to delivering high quality, affordable packages for holidaymakers.
As well as decades of experience, Thomas Cook prides itself on providing choice, flexibility, and support for all its customers.
The challenge
Having put a strategy in place and set a go-live date, Thomas Cook was almost ready to relaunch its iconic brand. But first, it needed external support to identify the technology and data insights required to bring the company’s vision to life.
Thomas Cook wanted to know:
- Who was booking holidays?
- Who was cancelling holidays?
- How much net revenue were they generating?
More importantly, Thomas Cook’s management team needed to know how they could leverage this information to make real-time business decisions.
Why N-ZYTE?
The team chose us for two reasons:
- Fast turnaround
- Exceptional results
With N-ZYTE, Thomas Cook had access to a network of data experts. This eliminated the need to hire and train new team members, reducing overheads. And with our free data discovery workshops, we were able to identify Thomas Cook’s biggest challenges and develop a comprehensive data strategy that would deliver rapid time-to-value.
The Solution
Our solution consolidates booking data for every transaction and turns it into actionable insights that everyone can understand. This means eliminating technical jargon and presenting end-users with simple facts, supported by hard data.
At the heart of our solution is a suite of fully automated dashboards that provide real-time booking insights for the company’s end users. By leveraging Thomas Cook’s existing Azure architecture, we were able to build the new data pipeline with PowerApps. This enabled us to harness the benefits of auto-scaling to reduce maintenance overheads and feed insights directly into Power BI.
The Results
Our solution has reduced data processing time to less than 60 seconds. This includes:
- Extracting the data
- Preparing it for visualisation
- Updating dashboards with the processed insights
Agents now have instant access to real-time customer insights. But we didn’t stop there.
We also provided in-depth training for every end-user to build up their knowledge and help them take the project forward, removing their dependency on our consultants. A key part of our offering is giving you the knowledge to be independent – even from us. That means ensuring you understand the day-to-day operations of your solution and the technology that powers it.
That isn’t to say we cut the cord the second your solution is up and running. We continue to provide ongoing support for the Thomas Cook team, helping them uncover new opportunities and ensuring the highest possible ROI.
What’s next?
The path to data maturity is a long one. Thomas Cook will continue to face many new challenges as it begins to scale its solution:
- Centralising reporting requirements into a single, cutting-edge cloud solution.
- Offering the best on-site customer experiences through rigorous behaviour analysis of web and app interactions.
- Cultivating a data-driven environment built on best practices and GDPR compliance, to ensure customer data is safe and secure.
We’ll be with Thomas Cook every step of the way.
